It will be interesting to see where the platform goes next. I have gotten a ton of emails from designers everywhere that are super enthusiastic and excited about the potential of Kickstarter. Thanks for your time Scott, and congratulations again! We feel like we're looking at the numbers for a Hollywood sleeper hit that turned into a blockbuster. I think that if the right story, solution and design were presented on this platform, and the creator had open dialog via the blog during development, it could fuel some solutions that could have a positive social impact. the typical snarky and hater mentality you often see on the blogs. It's great to feel so much positivity vs. My question is "What happens when the timeframe goes from 1 to 2 months to 6, 9, or 12 months?" Maybe it could work.īackers are generally in it not only for the product but to see you succeed, it seems. TikTok and LunaTik are very quick-to-execute products that we are doing even faster than most companies could. Of course, the thing that still needs testing is people's tolerance for delivery. And most importantly it gives us a little freedom to maybe invest in some other ideas we may have. It also allows us to pay for the eCommerce website and some hired help in managing the operations and day-to-day so we can focus on MINIMAL clients. I am still not sure we will go to big-box retail but it takes the pressure off if we do. Typically this is a huge risk with retailers all wanting your product on consignment or buy-back terms. Well, it makes buying the inventory and thinking about retail a lot easier. What does this amount of funding, which is currently through the roof, mean you can do with the project? I wanted to see how powerful the Kickstarter platform could be. But I am not sure if I will turn this into a brand or product line, that wasn't the point of the effort. So I am going to talk to a few former suppliers about this. I know personally I would like to have a small Bluetooth adaptor to plug into the side so I could run with wireless stereo headphones. After the Kickstarter period ends we will have an eCommerce site set up for additional online orders and from there we will probably offload the fulfillment and distribution to a 3PL (third party logistics) partner.Īfter that, I am not quite sure. We far surpassed our minimum order quantities from the factory so I have had to place a much bigger purchase order. The first thing is to make it through the next 17 days and see how many backers we have and fulfill their orders. From insight to realization, we build meaningful brands, deliver innovative products, and create game-changing experiences. And the backers are unbelievably supportive and positive once they have invested. Description: MNML is a Chicago-based Design Consultancy. Backers roll in 24 hours a day from all over the planet. These are retail numbers for a product that is not in production yet. Scott Wilson: Well, I wouldn't have designed these if I didn't think there was a market for them but the response is overwhelming especially for online. Wilson managed to separate himself from the hecticness long enough to give Core77 a brief interview on the phenomenon.Ĭore77: How do your initial expectations for the project compare to the current reality? When we announced their pledge-seeking for the TikTok and LunaTik Multitouch Watch Kits on November 18th, we had no idea just how far they'd go the initial target was a paltry $15,000, but as of this morning the current pledged amount is $461,788-and there's still more than two weeks left in the pledging period! Scott Wilson and MINIMAL have decided to partner closely with Chicago’s Cresco Labs, one of the of the largest vertically integrated, multi-state cannabis companies in the U.S., to elevate their entire consumer experience. He posted the idea for his TikTok and Lunatik watch kits on the then-obscure Kickstarter site, with the words, "We believe in the emerging power of community and the individual to bring ideas to life and we hope that this is just the beginning.Scott Wilson & MNML have experienced insane numerical success on Kickstarter for their kit that turns iPod Nanos into wristwatches. Corporations weren't biting, but he didn't give up. In 2010, Wilson developed a concept for a conversion kit to transform the iPod Nano into a premium multi-touch watch. He founded MINIMAL, a multidisciplinary firm focused on creating iconic, disruptive, and solution-oriented products and experiences with impact. In 2007, he returned to his hometown of Chicago for an opportunity that didn't turn out as he expected, and he decided to strike out on his own. Wilson had a great track record of creating innovative product designs for some of the world's largest companies. Then he blew the lid off crowd-funding in 2010, and changed the entrepreneurial game for good. Scott Wilson was a very big product designer for some very big brands. Play icon The triangle icon that indicates to play
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